#!/bin/bash

downloads=/Users/my_user_name/Downloads

find ${downloads} -mtime +7d -delete

This will remove anything that hasn’t been touched in over a week. That all there is to it! Now put it in your user crontab with crontab -e:

0 * * * * /Users/my_user_name/bin/clean_up

As an example, this will make it run on the hour, every hour. Adjust to something that suits you. But be careful tinkering with find! It can be easy to delete things you meant to keep if you don’t pay attention to the switches.

I moved that photo to the beginning of the timeline. At this point you can adjust the handles to determine how long you want that photo to display. Once you add the photo to the front of the timeline it automatically adds a tradition after it. For a simple fade from black, you can choose ‘Cross-Dissolve’. To have your movie fade-out, simply move that image to the end of the project and adjust accordingly.

This technique can mean the difference between this..

And this..

Evernote

Reqall

Summary

In what might be the most useful bit of data Google has ever exposed to webmasters, within Google’s Webmaster Tools you can now see organic impression, click-through and click-through rate data on as many search queries as have impressions.

For me, this is like a really awesome birthday present you never expected. From out of nowhere you get this amazing gift, and it’s up to you to make the most of it. That’s what this post is all about; how to get the most out of this new (amazing) information.

Just what is this data? And what does it do?

When you log into Google Webmaster Tools, under “Your Site On The Web” in the left nav you’ll see a “Search queries” option. That is where the gold can be found.

If you use Google Analytics you’ll see the a familiar interface of blue and orange line charts, with sortable source options such as image, mobile, mobile (smartphone) and web. Also you can segment by country. The data looks like it only goes back a few weeks, so there’s no option to do long term analysis, but what we do have astounds me in its usefulness.

For each search query you’ll have the associated impression, click-through and click-through rate data, but here’s where it gets good. Click on any search query and you get the range of positions within the search results along with the pages ranked for the term – AND impression, click-through and click-through rate data for each of these data points. Wowee!

Ok, I get more data – but how useful is this stuff?

First off – you get to not only see which pages rank for a given term, you get to see which terms have indented results and which pages those are! This is easy to determine by looking at impression data on pages other than your index page. The closer the impression count, the more often the pages are shown in conjunction.

Optimization tip: If you’re getting high impression data but low click-through on an indented result, optimize the indented page for the high-impression term.

Next, spot your high-impression, low rank keywords. Simply sort by impression count and check each of your top 25-50 search terms. Boom. Instant actionability. Laura Lippay refers to these as gaps. Whatever you call them, they’re likely some of the easiest wins you’ll come across in your SEO efforts.

With this data it’s never been easier to fine-tune your optimization strategy. I’ve always been an advocate for increasing rankings on terms you already rank for, but determining which terms had the sweet-spot of high impressions and low rankings was a laborious process. This data makes it point-and-click easy. I’ve used the available Webmaster Tools data in high-level SEO strategy before, but I can see using this new data for all kinds of things that are line-level, tactical optimization. Google has delivered one heck of a tool here.

But my Analytics data is way different, what gives?

Once we’ve seen this data we all naturally want to verify (or disprove it) with what we know to be true(ish); our Analytics data. And of course the data is different across the two systems. The only conclusion we can take from this is that different systems measure things differently, and an unknowable number of variables make this so. Big deal. With web data it’s never about absolutes, but looking at things from a variety of perspectives, until you find that little nugget of truth. This data is another decision making tool, but no tool should ever make the decision for you.

What’s the big takeaway here?

Patrick Altoft hit it on the head with this quote:

“Google has always told us to stop focusing on rankings and to focus on traffic instead, with this data they seem to be showing us that a ranking is just a probability rather than an exact number.”

Ranking reports have always been the shallowest measure of SEO success. Demonstrating past position placement (as all reports do) is a terrible way to look at what your SEO efforts are doing in business terms, or future potential.  This new ranking probability concept is a much more accurate reflection of where the SERPs are these days – as your website’s position on any results page will slide around relative to Google Local listings, product placements, universal search elements such as videos and images, etc.

Really, there is no way to determine where you actually rank for any given query at any given time, but this new metric Google has provided is a fantastic measurement of where you have potential to rank – and coupled with all the actionable insights provided in the new reports, makes Webmaster Tools an absolute must for any webmaster.

Home and End

For those of you who may be used to the Windows environment, you may also be used to hitting home or end to get to the beginning or end of a line of text. You’ll notice that most Mac keyboard have these same ‘home’ and ‘end’ buttons, but they really do not seem to do what you want.

There are many keyboard fixing applications out there that you can install to fix this, but there’s an easier way – use ctrl-a for ‘home’ and ctrl-e for ‘end’. When I first learned this trick, I thought I would never use it, after all I made it this far without them, but once I got used to it, I found it’s invaluable for getting back to writing after having to edit a typo earlier in my sentence.

Letter Switch

Speaking of typos, I make them all the time. My most common typo is switching letters around; such as, “teh.” Luckily there is a keyboard command for that too. Take “teh” for example, if you place your typing cursor between the ‘e’ and ‘h’ in “teh” then press ctrl-t the ‘e’ and ‘h’ switch places and you now have the word “the”

So those are the keyboard tricks, go ahead and try them a couple of times, I think you’ll find situations for these commands come up more often than you would expect.

Now, have you ever wanted a stack on your dock that can do the same thing?  Pretty good idea.  However, there is no way to do this in the GUI.  This is where Terminal comes in.  Copy and paste this line into Terminal followed by the enter/return key:

After that, type killall Dock into Terminal followed by the enter/return key.  This will reboot the dock and insert the “Recent Items” folder onto the end of the dock next to the trash.  You can move the stack around just like any other stack and if you right click or control click on the stack you can see all the available options for the stack.

Have fun and enjoy!

wide links = no

or further-reaching:

unix extensions = no

Restart smbd and you should find your Samba client issues resolved. There are some performance issues with disabling wide links, as each file will require extra processing on each open (it is actively preventing smb from following symbolic links to files outside the file share).

If you upgrade to the very latest Samba versions, you will find wide links disabled by default. If you do disable them, consider using getwd cache = yes, to get some extra performance by caching paths to files.

Must Have On-Page Factors:

Title Tag: “How To Perfect On-Page SEO Optimization | YourSite.com”

Best Practice: Place the target keywords before the brand/site name.

Phrasing this as a question is a natural way of including the target keywords, plus you take advantage the populate “How to” prefix. This is also a strong format for headlines in general.

Meta Description: “A great SEO resource to ensure you attain perfect on-page optimization the first time.”

Best Practice: Include target keywords and keep the total length to less than 160 characters.

You won’t get any additional ranking boost out of a meta description tag, but you will get an opportunity to sell your site to the searcher. Make it clear (we’ve described the page as a “resource” above) and entice the searcher to click with another headline-like snippet.

H1: “A Guide to Perfect On-Page SEO”

Best Practice: Include target keyword, entice as a headline and set the semantic tone of the page.

The H1 isn’t critically important in terms of SEO, but as David Ogilvy famously said “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” Including the keyword ensures the headline reflects the searcher’s query and defines the semantic meaning behind the page content.

H2, H3*: {as needed}

Best Practice: Only include if needed.

All subheadings should be used to break up the on-page copy, and as such will be relative to the content. Including keywords is never a bad idea, but it is generally more important to use all subheading tags draw users through your content.

Image Filename: /on-page-seo-ranking-factors

Best Practice: Include target keywords, consider image search relevance.

Filenames really do double duty – they increase the semantic scent of your on-page content and the compete in image search (which can be a big traffic contributor.) Make sure you consider both factors with your filenames.

Alt Attribute: {illustration of on-page SEO factors} “On-Page SEO Ranking Factors”

Best Practice: Use a photo, image, or illustration to connect the user to the page content, and use the target keywords in the alt attribute text.

One thing of note – alt text should mirror the text used within the image. This is not a place to stuff keywords, but an opportunity to thoughtfully connect imagery to your content.

Body Text: …perfect on-page SEO… …perfecting on-page SEO… … on-page SEO perfection…

Best Practice: Include variations on any available verbs (e.g. carry, carried, carries) to build on the root keyword’s semantic meaning.

First and foremost, write your content for your users. Bar none. Once you’ve completed your piece, look it over and consider rewriting portions to increase the opportunity for keywords variation – without sacrificing the message or readability of the piece, of course.

URL: www.yoursite.com/how-to-perfect-on-page-seo-keyword-targeting

Best Practice: Use hyphens (-) rather than underscores (_) and include your target keywords.

The URL is another element that serves double duty. You need to consider on-page optimization as much as readability and user relevance. Generally speaking, people will link to, bookmark and click through URLs which are human readable and relevant at a a much higher rate than “messy” URLs.

Of course, this totally depends on the site – Youtube is a great example of a site that gets TONS of links even with gibberish in the URLs – all due to the shareability of the content on the site.

Other On-Page Elements:

Internal Links: {in links to the example page} “perfecting on-page SEO”, “on-page factors” & “perfect on-page SEO “

Best Practice: Use a variety of your target keywords as anchor text for internal links.

Within navigation elements it’s best to standardize the actor text, but with body copy you have a chance to create relevance with thoughtfully architected internal links. After you’ve written a piece, revisit that content to consider where you might link to other internal resources with targeted anchor text.

Page Architecture

Best Practice: Target more competitive phrases further up in the site architecture, link to pages targeting your most competitive phrase more and only link to a page from another page once within body content.

With on-page architecture, the general idea is to get content targeting more competitive keywords higher up in the site and link to them more with targeted anchor text from in-content links. Navigation and footer link value may be discounted, so link to content from within other content.

Optional Items:

Canonical Tag

Best Practice: Implement on sites which create variations of URLs – sort data, tracking tags, etc.

The canonical tag is a great tool for clarifying the root page of a given set. For instance, if you have a page which appends sorting tags when a user sorts products – by brand, size, cost, etc. – the canonical tag should be employed to clarify the unsorted page as the root URL for all that content.

Meta Keywords Tag

Best Practice: Don’t bother.
The meta keywords tag has little to no SEO value – so it’s up to you if implementation and management is worth the additional cost/brainwork. Usually this tag is little more than an easy way for competitors to research your target keywords.

Additional Meta Tags:

Other than hCard Meta Data for address information, there is no meta tag other than the above that is going to provide any valuable data to a search engine.

Debunking a Few Myths:

Keyword Density & Repetition: There is no right answer for this, as keyword usage and diversity are predicated on the content being produced, but generally speaking the concept of a specific density or number of keyword repetitions unlocking the key to search engine dominance is deeply flawed. There are too many other factors search engines consider to make keyword density have much (if any) impact on organic ranking.

Certainly this list is a general guide for on-page optimization, but each individual vertical will have specific traits and considerations that make it unique and challenging. One thing to remember – there is no single task that is going to bear as much fruit as a solid link building plan. Once your on-page is in good shape don’t belabor it – get out there and build some links! Revisit your the keywords sending you traffic and make sure to adjust on-page factors as opportunities arise.

Outside of the above tips, what have you seen that makes for a perfectly optimized page? How do these vary from vertical to vertical?

The primary config for NFS can be found in /etc/sysconfig/nfs on RedHat systems, if you have the service installed. In this wordy config file, you’ll find a few key entries:

#MOUNTD_PORT=""
#RQUOTAD_PORT=""
#LOCKD_TCPPORT=""
#LOCKD_UDPPORT="
#STATD_PORT=""
#STATD_OUTGOING_PORT=""

You can set these values to static entries (I’ve used some arbitrary high-numbered ports here):

MOUNTD_PORT="5551"
STATD_PORT="5552"
LOCKD_TCPPORT="5553"
LOCKD_UDPPORT="5554"
RQUOTAD_PORT="5555"
STATD_OUTGOING_PORT="5556"

… and then just match up these values in your firewall config. Here I’m using Netfilter:

/sbin/iptables -A my_input_chain -m state --state ESTABLISHED,RELATED -j ACCEPT

# nfs homedir automounts
/sbin/iptables -A my_input_chain -m state --state NEW -m tcp -p tcp -s 192.168.10.0/24 --dport 111 -j ACCEPT
/sbin/iptables -A my_input_chain -m state --state NEW -m udp -p udp -s 192.168.10.0/24 --dport 111 -j ACCEPT
/sbin/iptables -A my_input_chain -m state --state NEW -m tcp -p tcp -s 192.168.10.0/24 --dport 2049 -j ACCEPT
/sbin/iptables -A my_input_chain -m state --state NEW -m udp -p udp -s 192.168.10.0/24 --dport 2049 -j ACCEPT
/sbin/iptables -A my_input_chain -m state --state NEW -m tcp -p tcp -s 192.168.10.0/24 --dport 5551:5556 -j ACCEPT
/sbin/iptables -A my_input_chain -m state --state NEW -m udp -p udp -s 192.168.10.0/24 --dport 5551:5556 -j ACCEPT

I’ve added a source address match for a specific network as an example. It’s important to lock down access to NFS as much as you possibly can, as it is well-known for its lack of security. Newer versions such as NFS4 have accounted for this with kerberos authentication, etc. But when given the opportunity to take the secure road, take it!

Now set up your /etc/exports as you wish, fire up your nfs service, and you’re good to go!

Many people seem to like logging denies in their input chain, to see what attempts are made to access the host.  Not a bad idea. We’ll do the same thing here, but redirect everything to a separate file at /var/log/firewall.  Note that there are several ways to go about this. We’ll accomplish the task by setting the log level to debug, and configure syslogd to send kernel debug messages to /var/log/firewall. You might notice that all kernel debug messages will go to this file, not just netfilter logging. However, the amount of spurious messages will be small.

First, configure syslog to log kernel debug level messages to /var/log/firewall by editing /etc/syslog.conf:

kern.debug   /var/log/firewall

Next, configure your iptables logging rules to log to kern.debug, putting your entry just before your drop:

iptables -A my_input_chain -j LOG --log-level 7
   -m limit --limit 15/minute --log-prefix "Dropped: "

I’ve added a few extra options on here to make the log a little more readable, such as adding a basic explanatory prefix and limiting the rate at which entries can be appended to the log.

Now your /var/log/firewall log will start filling like crazy.  You’ll need to rotate it!  I just add /var/log/firewall to the list of system logs in /etc/logrotate.d/syslog:

/var/log/messages /var/log/secure /var/log/maillog /var/log/spooler
   /var/log/boot.log /var/log/cron /var/log/firewall {
sharedscripts
postrotate
 /bin/kill -HUP `cat /var/run/syslogd.pid 2> /dev/null` 2> /dev/null || true
 /bin/kill -HUP `cat /var/run/rsyslogd.pid 2> /dev/null` 2> /dev/null || true
endscript

To get this whole process rolling, reload iptables and syslog (in RHEL or CentOS) :

/sbin/service syslog restart
/sbin/service iptables restart

That’s all there is to it.  Obviously there are a million more sophisticated options you can do with iptables.  This is just a sample to get you some basic logging without clogging up /var/log/messages with irrelevant stuff!